12/24/2023 0 Comments Google keyword suggestion tool![]() Note that I’m also just kind of lumping all the other Google tools into this entry, too, assuming you know enough to know about them. You’ll need to be able to adapt what you learn from it to your own efforts. This is a keyword planner specifically focused on Google Ads, so while it gives you a bunch of cool keyword information, it’s all geared toward PPC efforts. After all, what better source for keywords than Google themselves? The Google Keyword Planner is the source of a lot of data for other tools on this list, and it’s one of the most widely recommended tools out there. It may not be the most robust tool, but it’s fast and free, and for many businesses, that’s good enough. You can also plug in a URL and get keyword suggestions based on what they know about that site. It then recommends a list of long-tail related keywords based on that keyword, sourced from Google and Bing. You specify three things: a keyword, an industry, and a country. There’s nothing wrong with that just be aware that it’s going to be laced with their CTAs. The free keyword tool is an introductory tool they offer to get you into their ecosystem. WordStream is a well-known and highly-regarded marketing company since it was purchased by LOCALiQ. We just added a free trial so it’s free to get started. Check out the features list here, or click here to see pricing and sign up. I hope it’ll be just the tool you need, too. This app is what powers my successful content marketing efforts, both for myself and for my clients. I’ve decided that rather than keep it to myself, I would expand it, shine it up a bit, and offer it to anyone else who wants to use it. I’ve leveraged all of this experience and all of my techniques to develop various apps and applets to help me in my own efforts. Throughout all of this, I’ve developed a lot of different strategies, ways of looking at data, and methods for finding topics that a site of any size can use to be competitive, build up links and other metrics, and grow. In that time, I’ve seen massive shifts in the way SEO and content marketing are handled, from Panda all the way to the modern AI shifts. I’ve been a content marketer, blogger, and SEO specialist for over 15 years now. Both of these are perfectly valid! You just have to have some idea of what you need so you can explore the tools on this list to find the one that works best for you. Maybe you want a does-everything platform with enterprise-level features. Maybe you want a focused, keywords-only tool, and you’ll do the rest with other tools or manual research. Different brands at different scales will have different needs. There’s no such thing as a perfect keyword research tool. Keyword rank tracking, trends over time, historical data, and other information can all be very useful to some brands, so having those additional features can be great. The more expensive a tool is, the more weight it needs to pull. This can give you an idea of how difficult it would be for you to rank for the keyword and, thus, how much effort and potential money you’d need to put in to target it. What other businesses out there are ranking for this keyword, and what kind of metrics do those sites have? Show you the competition for the keyword. ![]() This is a given if the tool doesn’t do this, it’s not a keyword tool. I’m going to list as many keyword research tools as I can find – this is an “ultimate list,” after all – but I still want to provide some information on how you should be evaluating the tools for their suitability and utility. Your Suggestions Evaluating Keyword Research Tools That’s why there are so many tools out there that provide keyword research. Sooner or later, though, everything comes back to keywords. ![]() Well, those that didn’t get millions of dollars in venture capital investment, anyway. It’s cyclical, it’s a feedback loop, and it’s how most of the largest sites in the world have grown to the point they are today. As you grow, you need to scale up your efforts, target more competitive keywords, and build market share.You need to publish and promote your content, taking advantage of other forms of SEO to build up your site.You need to produce content that satisfies the search intent.You need to understand the user’s search intent when they search for those keywords.You need to identify promising keywords that aren’t too saturated but still have enough interest to be worth targeting.In order for your site to be found by Google, you need to create content that matches the keywords and intent of the people using Google to search for information. ![]() The internet is powered by Google, and Google is powered by the people making content for the internet. ![]()
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